Field notes
What we're thinking about.
Essays, diaries, photo essays, and interviews from the studio. Not a content marketing pipeline — just what we want to write down.
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essay
· May 2026 · 6 min
On positioning, the part nobody pays for
The work that decides whether everything else compounds — and why clients still refuse to fund it properly.
diary
· May 2026 · 4 min
Shoot notes — three days with Paper Boat
A working diary from the set of our latest brand film. Less polish, more truth.
essay
· Apr 2026 · 8 min
What craft still costs
Notes on rate cards, AI tools, and the things we still won't automate.
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