How we work
Three ways to engage.
A handful of project-based one-offs each year, monthly retainers for brands shipping every quarter, and embedded studio engagements for brand custody.
Explore ↓-
Starter
For brands testing the waters — clear scope, single channel, one-off project.
From ₹6,00,000
- One project at a time
- Brand audit + creative direction
- 1 round of revisions
- 6–8 week timeline
Project-based · 50% upfront
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Most engaged
Growth
For brands shipping campaigns every quarter — strategy + always-on creative.
₹3,50,000 / month
- Dedicated creative team
- Quarterly strategy reviews
- Always-on social + 1 campaign / qtr
- Unlimited revisions within scope
- Bi-weekly working sessions
6-month minimum · monthly retainer
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Studio
For brands treating us as an extension of the in-house team — strategy, creative, production, the works.
From ₹8,00,000 / month
- Embedded team of 4+
- Brand custody
- Full-funnel creative + production
- Quarterly board reviews
- Weekly working sessions
12-month minimum · custom scope
Numbers above are indicative — every engagement is scoped against the brief, the timeline, and the deliverables. We'll show you a full SOW before any commitment.
What's not included
Media buying. We brief and quality-control, but we don't take media commissions.
Below-cost work for "exposure". We're 9 years past needing it, and so are you.
Building things in 48 hours. Craft takes the time craft takes.
Common questions
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Yes — the Starter engagement covers that. Anything that needs strategic continuity, we'd recommend Growth or Studio.
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It rolls month-to-month. 30-day notice on either side. Most clients stay 2+ years.
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You do. Full IP transfer on every deliverable, no licensing games.
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Both. We've delivered film and digital programmes as a specialist partner under larger AOR setups.
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Probably not at Studio. Starter and Growth scale down to seed-stage brand budgets. We're upfront if it's a fit.
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Two to three weeks from signed SOW. Faster for tactical work where we already know the brand.
Book a 30-min call.
